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Journalists usually refer to what they write as not articles or reports, but stories. This does not apply only to reporters but to everybody in the editorial chain, from desk editors, copy editors, specialist and sports writers to the editor him or herself. Words published in newspapers, on air or online are stories.
The crucial thing about a story is that other people want to hear it, because it is interesting or entertaining. Otherwise the storyteller is a bore. The subject matter will vary according to the nature of the publication and the intended audience. The good newspaper editor will have a clear idea of the sort of people who are reading it, and cater to their interests and preoccupations, sometimes their prejudices.
Journalism is basically a simple game. It is about finding things out and telling other people about them. The finding out requires a variety of skills because those in power often prefer that we know only so much. Journalism is about holding such people to account, exposing their humbug and hypocrisy.
Newspaper reading is different from reading a book. It is selective, does not involve commitment to the whole. Relatively little time is spent reading a daily newspaper. The newspaper reader, unlike the reader of the more literary novel, does not expect to invest effort in the endeavor.
So journalistic writing is different from creative writing. Think of it as working writing, writing that puts across information in a way that makes readers want to absorb it. It is difficult to write simply and engagingly, to explain so that all the readers understand, and want to. This is the task the writing journalist has.